| Company: | PHILIPS |
|---|---|
| Job Role: | Digital Campaign Analyst. |
| Experience: | (3-6 years). |
| Vacancy: | 10+ |
| Qualification: | University degree BE/B.Tech, ME/M.Tech, MBA or related. |
| Salary: | $8,453 SGD/month. |
| Location: | Singapore. |
| Join us on Telegram | Click Here |
| Apply Mode: | (Online) |
| Deadline: | Not Mentioned |
Frederik and Gerard Philips founded a small light bulb company in Eindhoven more than 125 years ago. Little did they know it would become a global force of innovation, improving the lives of billions of people. However, it did. Philips is one of the world's leading health technology companies with a mission to make life better for people throughout the world with meaningful innovation. It takes a passionate, inspiring, collaborative, and diverse team to deliver on this promise. Around the world, we have over 80,000 brilliant people, but we are always looking for more. We are seeking like-minded, motivated, focused minds to join us in creating a more connected and healthier society while also transforming themselves personally and professionally. A journey filled with unexpected moments that will transform you in positive and lasting ways. As you build a career that no one could have imagined, you will improve the world for the better. Even you. It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.
Job Description:
In this role, you have the opportunity to
Work for a high growth business that will help improve millions of people's lives, while advancing Philips' digital transformation journey as a global leader in Health Technology.
The Digital Campaign Analyst is a member of the APAC regional Marketing team and will be overall responsible for empowering the activation hub team and the local market teams by providing the latest insights and reporting on activation from media, market shared to sales as well as baseline reporting leading to increased performance for the campaign and always-on of all in-hub activities.
You are responsible for:
- Providing a standardized analytics framework (dashboards, processes, WOW) for data solution driven actions and optimizations throughout markets in the assigned activation hub.
- Focus on all hub activities (SEA -, Paid Social - Programmatic - Philips.com pages - CRM emails - Lead funnel) supporting IVP campaigns and always-on presence for Health Systems.
- Providing market teams with in-flight campaign optimization insights based on metrics such as visits, bounce rates, view rates, CTR, customer satisfaction / NPS, MQL, campaign impact, etc.
- Creating performance reports for the market team to optimize short-term marketing initiatives.
- Help in determining KPIs and targets, and measuring the impact of these KPIs. Defining an optimization strategy and implementing it on the spot before the next campaign.
- Driving increased adoption of data-driven decision-making with the Marketing Insights & Analytics function and adopting an agile way of working (Build, Test, Learn) contribute to the campaign optimization process and daily management activities in order to drive campaign performance through continuous improvement.
You are part of:
A progressive and innovative APAC team, that is passionate about changing lives and making a difference. This role will be based in Singapore and directly reporting to the Senior Online Marketing Manager, APAC.
To succeed in this role, you should have the following skills and experience:
- University degree (Master degree) and 6 years of related experience.
- Expertise in digital marketing and e-commerce in a B2B (Healthcare) environment.
- Knowledge of statistical methods and quantitative analysis.
- Basic analytical skills (e.g. Adobe Photoshop, Google Analytics).
- Knowledge of advanced analytics tagging, including campaign tracking, on-click tracking, and ecommerce tracking.
- Working with large amounts of data requires sharp predictive skills.
- Effective communication skills for providing proposals to senior management and other audiences.
- Identify alternative scenarios or new possibilities by combining resources and projections.
- Knowledge of the market, technology, and developments.
In return, we offer you
The unique opportunity to work across a wide variety of business environments and geographies, to co-create the next wave of HealthTech solutions and service models with our partners. This role provides an ideal opportunity to get to know the APAC markets better. We will also support your personal and professional development.
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How to Apply Click on the Below link, it will redirect you to source Page and apply there.
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