| Company: | |
|---|---|
| Job Role: | Social Marketing Lead, WhatsApp. |
| Experience: | (3-5 years). |
| Vacancy: | 30+ |
| Qualification: | BE/B.Tech, ME/M.Tech, Ph.D. or related skills. |
| Salary: | $93,988 USD/year. |
| Location: | Across USA. |
| Join us on Telegram | Click Here |
| Apply Mode: | (Online) |
| Deadline: | Not Mentioned |
WhatsApp is a quick, easy, and secure way to communicate with people all around the world. WhatsApp is used by over 2.5 billion people in over 180 countries to remain in touch with friends and family at any time and from anywhere. WhatsApp is not only free, but it's also available on a variety of mobile devices and in locations with limited internet access, making it accessible and trustworthy no matter where you are. It's a quick and secure way to share your favorite moments, convey vital information, or keep in touch with friends. WhatsApp allows people to communicate and exchange information regardless of where they are in the world. Within the worldwide WhatsApp marketing team, WhatsApp is recruiting for a Social Marketing Drive to supervise and lead important initiatives. This position will be in charge of directing the strategic creation and implementation of social marketing communications and activities that promote and strengthen the WhatsApp brand in the eyes of its users and communities throughout the world. These campaigns will span a wide range of topics, from social-first efforts to integrated campaigns that span the entire marketing mix. This individual will have proven experience in developing social and editorial strategy, leading creative development, and partnering closely with cross functional partners. You will work with multiple internal teams (internal creative teams, communications, policy and consumer operations) as well as external vendors (e.g. creative, content and influencer agencies). You will focus on developing a global social strategy and content on platform, as well as building external fame and visibility for our initiatives. The ideal individual for this role has a strong background in developing creatively led brand-marketing campaigns (across the globe), a deep understanding of the cultural landscape, a unique passion for problem-solving, collaborating cross-functionally, and developing content that sparks conversation. This person will also be expert at relationship building: open, tenacious, curious, and a champion for this program of work. Previous experience will have covered social marketing and multi-channel communications planning, using data to identify cultural insights and build compelling strategies for our community content.
Social Marketing Lead, WhatsApp Responsibilities:
- Develop and manage the execution of social marketing campaigns in partnership with internal and external creative and content teams.
- Co-create the development of WhatsApp’s global social strategy and best in class social campaigns, delivering creative and culturally impactful content and initiatives.
- Partner with Brand Marketing, Insights, Analytics, Communications and Media Delivery teams to ensure all initiatives are grounded in a solid base of community understanding and structured to deliver data-driven results.
- A champion of the WhatsApp brand and community making sure that our editorial agenda is protected and promoted.
- An expert in understanding what works for WhatsApp users and its community, making sure that the content we develop has the greatest impact and resonance.
- Analysis of cultural, community, media and market trends to inform strategic and creative development for content.
- Support approach for moderation working with our external partner, reinforcing tonal guidelines, response framework and measurement.
Minimum Qualifications:
- 5-7 years advertising and marketing experience with experience in social marketing.
- An understanding and appreciation of culture and the unique role WhatsApp plays in culture across various geographies.
- A user of WhatsApp who understands the value it plays in users lives.
- Experience working with consumer-facing brands.
- Hands-on experience developing and executing creative, innovative, integrated social marketing campaigns.
- Experience collaborating within dynamic and matrixed organizations.
- Proven strategic experience designing and delivering impactful marketing solutions.
- Experience building, inspiring, and leading happy and productive teams.
- Thrive in a self-starter, fast-paced and changing environment.
- Proven creative sense and communication skills.
- Experience presenting to large audiences and to senior leadership stakeholders.
Preferred Qualifications:
- Experience with crisis management and crisis response.
- Creative/content/social agency experience.
- While not mandatory, experience outside the US is preferred.
How to Apply Click on the Below link, it will redirect you to source Page and apply there.
I really like this job and I would like to work
ReplyDelete